What does this mean?
I shop in Next and I'm a fashion icon.
It means there's nothing sexy about Carharrt, but if you're wearing it to chainsaw down trees, or clear snow in sub-zero temperatures it's not going to start to fall apart on you. You can be as rough with it as you like. And maybe you'll shove a digit up its arsehole without warning, or plunge your little gentleman in its mouth without so much as a how do you do, or a 'I think you'll find that's MY parking space', and it's not going to run out of the bedroom screaming, and calling its mother at 3am to come pick it up because you're a 'pervert'.
Carhartt... it's expecting a cock in the mouth.
For this time of year - Helly Hansen for the city, Carhartt for the wilds.
Helly Hansen is way better looking... but you try clearing scrub out of a birch forest, or fisting it without any sort of lubrication, and it's parents will be over your house by 3:01am to collect its sobbing daughter, and threatening to call the police.